Case Study : Sinar Saujana Hiasan Lampu Enterprise / Muhamad Alif Sukeri

Sukeri, Muhamad Alif (2021) Case Study : Sinar Saujana Hiasan Lampu Enterprise / Muhamad Alif Sukeri. [Entrepreneurship Project] (Unpublished)


In this case study, I managed to evaluate new knowledge about real businesses that
happens out there. Besides, I also managed to know about the owner’s personal
entrepreneurial competencies and understand the business’s performance through the
SWOT analysis which contains of strength, weaknesses, opportunity, and threat. The
methods that used to study the analysis is face-to-face interviews with the management of
the company through phone call and review from people already have purchased and taste
the products. But here, my case study is individual because we are in PKP. So, I already
chose the products in google.
The business that I choose in this case study is Sinar Saujana Hiasan Lampu
Enterprise which is a lamp store that owned by Ani Binti Ahmad located at Sungai Buloh in
Selangor. This store has been recognized especially by all Bandar Saujana Utama residence.
One of the main reasons of its known by the local because due to the insufficient of electrical
store. Sinar Saujana Hiasan Lampu provide high quality of electrical product and have a good
value of services at affordable prices. The store offered so many variety selection of the
products and services such as lamp fans, electrical appliances such as socket, plug, wire
and so on, ironworks such as grills, awning, skylight and others, wiring and plumbing. All the
product came with many types as example for the lamp are outdoor or indoor types ,brand
either local brand or imported one. Which mean customer can have a lot chooses to be
selected based.
Based on the observations made, we found out that the major problem that was faced
by Sinar Saujana Hiasan Lampu Enterprise is lack of expertise which lead to decreasing
amount of customer comes to their store and the best method to overcome the problem was
by develop new marketing strategies by using our trends and modern technologies such as
with online advertising platforms such as Facebook, Instagram, Blog and Twitter to promote
their business’s best visual content. Sinar Saujana Hiasan Lampu Enterprise also needs to
face with other competitors and it likes to set a lower price compared to prices set by Sinar
Saujana Hiasan Lampu Enterprise. But, the price set by Sinar Saujana Hiasan Lampu
Enterprise was worth to the quality of services.


Item Type: Entrepreneurship Project
Email / ID Num.
Sukeri, Muhamad Alif
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
T Technology > T Technology (General) > Creative ability in technology
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Sinar Saujana Hiasan Lampu Enterprise, Hiasan Lampu and Sinar Saujana
Date: 2021
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