A study on consumer’s acceptance towards green banking practices / Nurul Aien Abd Aziz...[et al.]

Abd Aziz, Nurul Aien and Musa, Mohd Hafizan and Mohamad Khalid, Rusnani and Abd Aziz, Noreen Noor (2019) A study on consumer’s acceptance towards green banking practices / Nurul Aien Abd Aziz...[et al.]. In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 46.

Abstract

Presently, green practice has become a massive trend in the global banking sector. The concept of green banking has caused the banking industry to introduce paperless concept for its operations and technology adoptions across
the country, as an effort to support the go green concept. This concept is also an alternative for the banking industry to reduce the cost of operations while increasing the banking operation productivity. It is very important for the
banking industry to fully understand the acceptance of green banking practices among its customers, because this will influence the customers’ decisions for fractional banking activities like deposits, credit activities, and investments. The acceptance of customers towards the initiatives of green banking will contribute in enhancing the operation and performance of the banking sector in Malaysia. The main objective of this study is to investigate the determinant contributing to the acceptance of green banking among the customers. This study was conducted in Johor, and it used the simple random sampling. The sample was comprised of 118 respondents who participated in answering the given questionnaires. For the findings, the perceived usefulness and safety were the
predictors of the acceptance of green banking practices among the customers.

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Abd Aziz, Nurul Aien
UNSPECIFIED
Musa, Mohd Hafizan
UNSPECIFIED
Mohamad Khalid, Rusnani
UNSPECIFIED
Abd Aziz, Noreen Noor
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Patron
Kassim, Mohd Azraai
UNSPECIFIED
Patron
Joyosumarto, Subarjo
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Series Name: Secretariat of IABC 2019
Volume: 6th
Page Range: p. 46
Keywords: Biogas, Cattle Manure, Fit in Tariff, UiTM Cawangan Johor
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/38204
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38204

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