Factors influencing customer house purchase intention: a case of Johor Land Berhad / Siti Qurratu Ain Mohd Sani

The purpose of this study was to determine the key factors that home buyers' will invest before making decision to purchase a residential property. This study will give benefits to developers' marketers, properties, buyers and future researcher to help in identify the house purchase intention. For this study, the data was collected by using questionnaire that were distributed to people at Johor Bahru. 100 sets of questionnaires will be distributed to the respondent who have intention to purchase a residential property. The respondents of this research focus on the first-time buyer which customers only have intention to buy a house but did not purchase the property yet. Five issues which are developer brand, proximity, living space, environment and reference group. The data collected was analyzed by using Statistical Package for Social Science (SPSS) version 22. The Cronbach's alpha result for this study shows that only one item has a poor internal correlation which is brand developer while another four variables wheres proximity, living space, environment and reference group have good internal correlation. So, the correlation analysis that researcher got from this study were living space and reference group have significant relationship with customer purchase intention while brand developer, proximity and environment have no significant with customer purchase intention. With the good conclusion, the researcher can put all the thread of the report details together and relate all of them to the initial purpose for writing the report. The recommendations can give some idea for developer to solve the problems while recommendations for future study can be used to find more about other related factors.