A study on the factors that influence customer awareness on canopy business : a case of nor canopy / Shahrul Syazwan Shahlan

Shahlan, Shahrul Syazwan (2017) A study on the factors that influence customer awareness on canopy business : a case of nor canopy / Shahrul Syazwan Shahlan. [Student Project] (Unpublished)


One of the most important parts in any business is the awareness of the firm by consumers. Awareness also is one of the most important elements in marketing. Therefore, factor that influences consumers' awareness on a canopy firm has attracted my attention and believes to be the most studied construct in marketing.

One of the business objectives is to sell product or service to consumers. This objective may not be fully achieve because of there are only a few of consumers aware on the existence of the firm. That makes me attracted to do this study. To know what is the most effective way to promoting canopy firm to consumers.

According to the Nor Canopy past experience, canopy firm are not be a famous and well known firm in Segamat. Therefore there are some people in rural area are not aware on the canopy firm. The consumers' awareness towards canopy firm is one of the indicators of the reason on why I choose this topic for the research.

There are many ways in increase awareness of firm among consumers. One of them is by using a promotion activity. There are a lot promotion activity but in this study there are only three groups of promotion activity that been chosen to be test to find the best promotion to the canopy firm.


Item Type: Student Project
Email / ID Num.
Shahlan, Shahrul Syazwan
Email / ID Num.
Thesis advisor
Ismail, Irwan
Thesis advisor
Dahlan, Jaslin
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (HONS) Marketing
Keywords: Marketing, consumer awareness
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/86503
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