Hotel booking website preferences by using fuzzy EDAS / Nurul Aqilah Hassan

Hassan, Nurul Aqilah (2021) Hotel booking website preferences by using fuzzy EDAS / Nurul Aqilah Hassan. [Student Project] (Unpublished)

Abstract

There are many hotel booking websites available on the internet, so it can be difficult to choose a booking website to book a hotel room. Plus, there are many criteria that need to be considered when choosing a hotel booking website. This study was conducted to determine the most important criterion in the selection of hotel booking websites and the ranking of hotel booking websites. In this study, four hotel booking websites, namely Expedia, Booking.com, Traveloka and Agoda, were evaluated on the basis of five criteria: efficiency of the system, privacy of users, reliability of the website, responsiveness of the service and sufficiency of information. Two decision makers who frequently travel through hotel booking websites were responsible for carrying out the evaluation for this study. Hotel booking websites have been ranked using a fuzzy Evaluation Based on Distance from the Average Solution (EDAS). As a result, the most important criteria in the choice of hotel booking websites are the privacy of users and the reliability of the website. The four websites for hotel booking have been ranked successfully. This study has shown that fuzzy EDAS can be used as the right method for clients or travellers to choose a hotel booking website. This study provides a reference for people travelling in making decision to choose hotel booking website.

Metadata

Item Type: Student Project
Creators:
CreatorsEmail / ID. Num
Hassan, Nurul Aqilah2017574467
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Electronic commerce
Q Science > QA Mathematics > Fuzzy logic
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences
Programme: Bachelor of Science (Hons) Management Mathematics
Item ID: 44607
Uncontrolled Keywords: Hotel Booking ; Website Preferences ; Fuzzy EDAS
URI: http://ir.uitm.edu.my/id/eprint/44607

Download

[img] Text
44607.pdf

Download (156kB)

Fulltext

Fulltext is available at:
  • Bilik Koleksi Akses Terhad | Kampus Arau, Perlis
  • ID Number

    44607

    Others


    View in Google Scholar

    Actions (login required)

    View Item View Item

    Downloads

    Downloads per month over past year