The effectiveness of online marketing usage as promotional tool : a case study at NR Solution Sdn. Bhd. / Ain Izzati Norizan

Norizan, Ain Izzati (2018) The effectiveness of online marketing usage as promotional tool : a case study at NR Solution Sdn. Bhd. / Ain Izzati Norizan. [Student Project]


The company and business organization need promotion and advertising as a medium tools in order to attract people and customers to involve in purchase the product and service offered. In this era technology, there are competing each other in the market to increase the sales and profits and maintain their customer repeat purchase using various types of direct marketing such as telemarketing, online marketing, direct mail marketing and email marketing. The purpose of this study to examine The Effectiveness of Online Marketing Usage as Promotional Tools at NR Solution Sdn Bhd. Basically the company used online marketing as direct marketing to reach the customers easier and fastest way. The medium of promotion activities can create customer brand awareness, good image of company and good relationship between both parties which are company and customer. The data was collected by using primary data through interview sessions with the employees and general manager. This is very important to the company choose the selected type of promotional tools because this can affect to the customer perception towards the company's name and give positive impact towards the company indirectly.


Item Type: Student Project
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Norizan, Ain Izzati
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Mohamad Malom, Mardziyana
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Online Marketing, Promotional tool, UiTM Cawangan Johor Segamat
Date: 2018
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