Factors affecting customers loyalty towards Islamic banks (Bank Islam and Maybank Islamic) in Muar / Nurfaizah Hani Samsuddin

Islamic banking is generally acknowledged in the globe now. In Malaysia, there are for the most part two sort of the banking system, conventional banking, and Islamic banking. The Islamic banking system is expanding nowadays. A customer's loyalty towards this type of banking is measured for a customer's dedication to dealing with Islamic banking. Customer's loyalty has many dimensions with respect to Islamic banking, i.e consumer's satisfaction, switching cost, customer's recognition, success philosophy and trust and commitment. These components have a great relationship with the long-term commitment of customers with Islamic banks. Study the customer's loyalty should be considered compulsory and it is a long-term commitment as each bank needs to increase the profit and growth. This research helps to measure the customer's loyalty.