A study on consumer level of awareness towards Agromas product (Chip Nangka) in Kuching / Edmund Janting Mat

Chips product, which has been introduced in the west countries. Nowadays it had been market all around the world. Many companies have developed a chip product in order to serve its market. Although it is a product from the west, nowadays many countries have adapted the usage of this product. Chips product have become known to all the countries in the world. FAMA (Federal Agricultural Marketing Authority) is an example of organization dealing with agricultural products as it main business. The prime motive that prompted the Central Government to establish the Authority was to supervise, co-ordinate and improve the marketing of agricultural produce in Malaysia to provide farmers with better economic incentives to encourage greater production. In order to diversify their agricultural product, they have developed a chips product. As what we know, mostly the chips product are made from potatoes. In order to suited its market they have develop a product based from jackfruits. This product known as “Chip Nangka”. This product is under Agromas brand, produced by FAMA. Because of this is a new product, awareness are the critical factor in order to introduced and suited the market in Malaysia especially. It is important to create consumer awareness to improve the products performance and creating brand loyalty.