Consumer satisfaction toward online shopping among students at UiTM Seremban / Shikh Muhammad Norhisham Shikh Hassan

Shikh Hassan, Shikh Muhammad Norhisham (2017) Consumer satisfaction toward online shopping among students at UiTM Seremban / Shikh Muhammad Norhisham Shikh Hassan. [Student Project] (Unpublished)
Abstract

There are eight domain of consumer satisfaction towards online shopping, namely website design, security, information quality, payment method, e-service quality, product quality, product variety and delivery service. The purpose of this study is to identify the consumer satisfaction towards online shopping between gender and faculties. A total of 396 respondents which students at UiTM Seremban. The collected data were tested with the descriptive, independent t-test and One-way ANOVA . Independent t-test is to determine consumer satisfaction towards online shopping among students between genders. While One-way ANOVA is to examine consumer satisfaction towards online shopping among students between faculties.

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Item Type: Student Project
Creators:
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Shikh Hassan, Shikh Muhammad Norhisham
UNSPECIFIED
Contributors:
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Radzuwan, Dr. Radzliyana
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Negeri Sembilan
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus > Faculty of Sport Science and Recreation
Programme: Bachelor of Sports Management (Hons.)
Keywords: Consumer satisfaction, online shopping, students, UiTM Seremban
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/45912
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  • Koleksi Akses Terhad | PTAR Kampus Seremban
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