A study on consumer awareness and satisfaction on pepper marketing board and saraspice products at pepper marketing board and main bazaar shops / Jorizan Johari

Sarawak Pepper, which has traditionally been traded as a primary commodity in the international pepper market has experienced extreme price fluctuations over the last few decades. Over the longer term, prices are subject to cyclical movements as new plantings increased in response to high prices, resulting in
excess supply and low prices. Pepper is the world's most important spice and one of the known to man. Pepper Marketing Board is an example of organization dealing with pepper products as it main business. Presently, while Pepper Marketing Board continues to create awareness of Sarawak Pepper, the focus is on carving out a niche for value-added and specialty products among end-users with specific requirements. These efforts are now targeted at industrial consumers of spices both domestic and international.