Establishment of Proton Edar dealership in Dungun / Wan Alias Wan Ishak ... [et al.]

This Applied Business Project Paper is prepared to assist M/S Eden Luxury Sdn Bhd (ELSB) in applying for a dealership to distribute new Proton vehicles from M/S Proton Edar Sdn Bhd (PE). The outlet would be in Dungun, for a simple reason of the non-existence of Proton outlet in Dungun, not to mention the potentials of the area. There are existing Proton outlets in Kuala Terengganu, Kemaman and Jerteh for the whole state of Terengganu. With the establishment of the outlet, besides being able to further generate new businesses for Eden, it is hoped that Proton vehicles are easily accessible to the general public of Dungun and thus increase the sales volume for PE as a whole. Presently, people of Dungun have to go either to Kemaman or Kuala Terengganu to be able to have a look at the national car of their dreams. Sometimes the dealers from Kuala Terengganu and Kemaman held their promotions in Dungun on irregular basis, bringing along one or two different car models at one time. This arrangement has its drawback, as the whole range of Proton models could not be displayed for reasons such as cost, security, limited display space and the economics of it.