Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin

Mohd Yasin, Munira (2007) Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin. [Student Project] (Unpublished)

Abstract

This research is conducted to examine the level of service quality towards customer satisfaction at Melaka Stadium Corporation. The attributes of service quality such as tangibility, reliability, responsiveness, assurance and empathy have been identified in order to investigate whether or not these factors have significant relationship with customer satisfaction. From this study, Melaka Stadium Corporation able to identify the problems which rely on the level customer satisfaction at Melaka Stadium Corporation, the level of service quality at Melaka Stadium Corporation and the relationship between customer satisfaction and service quality. Chapter one consist of introduction and background of the research, chapter two consist of literature review, chapter three research methodology and design, chapter four data analysis and interpretation of data and chapter five conclusion and recommendations.

Metadata

Item Type: Student Project
Creators:
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Mohd Yasin, Munira
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Service quality; Customer satisfaction; Melaka Stadium Corporation
Date: 2007
URI: https://ir.uitm.edu.my/id/eprint/21486
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