Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh

Mohd Salleh, Mohamad Shamsul Aizat (2013) Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh. Degree thesis, Universiti Teknologi MARA, Kelantan.

Abstract

Purpose - The purpose of this study is to identify the key factors influencing Malaysian’s online shopping behaviour. Specifically to determine whether website design, reliability, customer service, and trust influence Malaysian’s online shopping behaviour. In addition, to determine which factors has the most impact towards online shopping behaviour.
Design/Methodology/Approach - For the completion of this study, the researcher used stratified sampling technique, where the questionnaires were distributed to 64 Malay, 28 Chinese and 8 Indian respondents all around Kuala Lumpur. The research design used in this study is descriptive research design.
Findings – The findings of this study indicate that website design, reliability, customer service, and trust have influences on online shopping behaviour in Malaysia. Based on the findings, website design has the most impact towards online shopping behaviour, followed by customer service, trust, and reliability.
Significance of study - Based on this study, online retailers can gain more understanding in conducting online business in Malaysia. This study will be use for reference and as additional information for students in marketing or other business program.
Originality/ Value - The paper draws attention to a rather neglected issue of key factors that influence online shopping behaviour in Malaysia.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Mohd Salleh, Mohamad Shamsul Aizat
2010536717
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Ismail, Dr. Zurina
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HG Finance > Money > Money and prices. Inflation. Deflation. Purchasing power
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Online Shopping Behaviour, Website Design, Reliability, Customer Service, Trust
Date: December 2013
URI: https://ir.uitm.edu.my/id/eprint/37911
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