The impact of business ethics behaviour on the customers’ loyalty in beauty industry among university students’ in Malaysia / Nareesa Noorham, Sharifah Nurafizah Syed Annuar and Hasnawati Guliling

Noorham, Nareesa and Syed Annuar, Sharifah Nurafizah and Guliling, Hasnawati (2020) The impact of business ethics behaviour on the customers’ loyalty in beauty industry among university students’ in Malaysia / Nareesa Noorham, Sharifah Nurafizah Syed Annuar and Hasnawati Guliling. Insight Journal : International, Refereed, Open Access, Online Journal, 6 (14). pp. 138-142. ISSN 2600-8564

Abstract

The beauty industry had humble beginnings, starting from centuries ago, the perceptions on beauty products fluctuated from being used only by the wealthiest of people to be a completely taboo subject. In recent years, the beauty industry has been incriminated because of the business practice which includes unethical behavior such as the use of harmful ingredients, animal testing, child labour and excessive advertising. This study will be done by using an existing research articles and the data will be collected using questionnaire. Thus, this study aims to determine the relationship between business ethics behaviour towards customers’ loyalty. This study is useful to determine the impact of business ethics behaviour which influences customers’ loyalty in the beauty industry. A proposed framework and implementation will be presented in this paper.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Noorham, Nareesa
UNSPECIFIED
Syed Annuar, Sharifah Nurafizah
UNSPECIFIED
Guliling, Hasnawati
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Zainon, Assoc. Prof. Dr. Saunah
UNSPECIFIED
Editor
Ismail, Dr. Noriah
UNSPECIFIED
Editor
Raja Ahmad, Assoc. Prof. Dr. Raja Adzrin
UNSPECIFIED
Editor
Soo, Assoc. Prof. Dr. Carolyn Kum Yoke
UNSPECIFIED
Editor
Kadri, Assoc. Prof. Dr. Mohd Halim
UNSPECIFIED
Editor
Mohd Ariff Albakri, Assoc. Prof. Dr. Intan Safinas
UNSPECIFIED
Editor
Shamsuddin, Assoc. Prof. Dr. Hj Amanuddin
UNSPECIFIED
Editor
Zakaria, Assoc. Prof. Dr. Nor Balkish
UNSPECIFIED
Editor
Khairani, Dr. Noor Sufiawati
UNSPECIFIED
Editor
Othman, Dr. Akmal Aini
UNSPECIFIED
Editor
Ismail, Dr. Norashikin
UNSPECIFIED
Editor
Misman, Dr. Faridah Najuna
UNSPECIFIED
Editor
Mat Kamal, Dr. Siti Nuur-Ila
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business ethics
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Journal or Publication Title: Insight Journal : International, Refereed, Open Access, Online Journal
UiTM Journal Collections: UiTM Journal > INSIGHT Journal (IJ)
ISSN: 2600-8564
Volume: 6
Number: 14
Page Range: pp. 138-142
Related URLs:
Keywords: Business Ethics Behavior, Beauty Industry, university students, loyalty, UiTM Cawangan Johor
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/42772
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