The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar

Sakar, Shazilla (2014) The influence of women buying behavior in choosing facial skin care product / Shazilla Sakar. [Student Project] (Unpublished)

Abstract

This study examined the influence of women's buying behaviour in choosing facial skin care products in sepanggar area by investigating the interrelationship between the consumers buying behaviour influenced with brand personality, cognitive dissonance and the impact of television advertising in choosing the facial skin care product. The surveyed through a questionnaire consisting of 19 questions related to buying behaviour to 100 of women respondent.Using correlation analysis, the results of the studyindicated that there was a significant relationship between the identifiable constructs as to the determinants affecting the purchase and usage of cosmetic.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sakar, Shazilla 2011377221
Contributors:	Contribution Name Email / ID Num. Advisor Supain @ Christopher, Cyril cyril489@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Business ethics H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HQ The family. Marriage. Woman > Women. Feminism
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Consumer buying behaviour; facial skin care; Natural ingredients; O rganic facial skin care
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/72061