A study on customer retention towards food shop no. 6 at Kolej Nilam, Universiti Teknologi MARA Pulau Pinang / Mohd. Azli Mat Dris

Mohd. Azli Mat Dris, Mohd. Azli Mat Dris (2014) A study on customer retention towards food shop no. 6 at Kolej Nilam, Universiti Teknologi MARA Pulau Pinang / Mohd. Azli Mat Dris. [Student Project] (Unpublished)

Abstract

The purpose of this study is to identify the relationship of the price, trust and customer satisfaction towards a customer retention at food shop no. 6 Kolej Nilam, Universiti Teknologi MARA Pulau Pinang. This study was conducted in order to identify the perception of the student as a main customer to the service given by food shop no.6 at Kolej Nilam, UiTM Penang. 150 students from UiTM Penang were selected as a respondent in this study. A set of questionnaire was distributed to respondents. The data gathered were analyzed using Statistical Package for Social Science (SPSS) 2.0 for windows. The findings showed that the price, trust and customer satisfaction must be practiced handling on customer retention.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohd. Azli Mat Dris, Mohd. Azli Mat Dris 2010888306
Contributors:	Contribution Name Email / ID Num. Advisor Baharum, Mohd. Noor Fawzi UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	UiTM Penang, Customer, Statistical Package for Social Science (SPSS)
Date:	January 2014
URI:	https://ir.uitm.edu.my/id/eprint/62775