Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri

Miat, Mohd Aliff Farhan and Farhan, Mohd Aliff (2014) Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri. [Student Project] (Unpublished)

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Abstract

The primary attempt in this study was to explore the purchase intention among young generation towards imitation products. This study explore the relationship between four factors that could motivate and intent young generation to buy imitation products are pricing, personality and believe, social influence and economic influence. Data collected analysed using Statistical Package for the Social Science (SPSS) for Windows. This study was conducted at Malacca which will specifically focus on student UiTM Malacca City Campus. In this study, 100 sets questionnaires had been distributed. All the respondents will be responding from the questionnaire that will provide to get the result on the purchase intention among young generation towards imitation products. All the four major of independent variable will be explained in the literature review and research framework.

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Item Type: Student Project
Creators:
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Miat, Mohd Aliff Farhan
UNSPECIFIED
Farhan, Mohd Aliff
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 25326
Uncontrolled Keywords: Purchase intention; Imitation products; Social influence; Economic influence
URI: https://ir.uitm.edu.my/id/eprint/25326

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