A research on the purchasing behavior of UiTM students on sunglasses / Salmah Abdul Hamid

Sunglasses are eyewear designed to help protect the eyes from excessive sunlight. Eyes are extremely light sensitive and can be easily damaged by over exposure to radiation in the visible and no visible spectra. Bright sunlight can be merely a distracting annoyance, but extended exposure can cause soreness, headaches, or even permanent damage to the lens, retina, and cornea. Short term effects of sun overexposure include a temporary reduction in vision, known as snow blindness or welders' flash. Long-term effects include cataracts and loss of night vision. In both cases, the damage is caused by ultraviolet (UV) light, which literally burns the surface of the cornea. Sunglasses are production formulation of which is specially devised to promote the development of Sunglasses. Sunglasses are one method using with other person wither where there wearing the sunglasses. Now days, there are so many types and brand of sunglasses in the market. They can be in term raw material and the design of the sunglasses. In this study this research conducts to identify the purchasing behavior on sunglasses among the UITM Sabah students.