A study of the potential customer's in corporate sector's awareness of the services offered by Kopetro Travel & Tours Kerteh branch / Che Zaituhanas Awang

The tourism industry is important to the developing countries like Malaysia. This is because the industry can help the other sectors to grow. This means that the tourism industry is very important to our country in order to help the present economic situation bounces back. To be successful, the company must focus on customers and not on the competition. Awareness of the company existing most important to attract and influence the customers especially tourism industry. Therefore this research is study of the potential customer’s in corporate sectors awareness services offered by KOPETRO Travel & Tours (KTT), Kerteh branch. It scrutinized the level of the awareness on KTT services that has been perceived by the customers. The problems had been identified of customers’ awareness of the services offered by KTT. The problems are the incentive offered by KTT might be unattractive to customers, promotion and information dissemination are not wide, distribution of leaflets, brochures & pamphlets to the local tourists are not widespread, and negative perceptions among the corporate customers. Through this project paper, finding shows that all of the problems should be emphasis by the company to ensure able to attract and influence the potential customers to use the KTT services.