"Understanding retail layout: a case study at Agrobazaar Rakyat 1Malaysia Simpang Renggam, Johor" / Hamizah Mohd Sanif

Mohd Sanif, Hamizah (2018) "Understanding retail layout: a case study at Agrobazaar Rakyat 1Malaysia Simpang Renggam, Johor" / Hamizah Mohd Sanif. [Student Project] (Unpublished)


The roles of retailers in the business market have seen to be important in our daily life. One of the common things between them is arranged display of their products more favor than untidy display. Even so, many retailers do not have necessary knowledge in arranging the products based on the customers' preferences (Pizzi and Scarpi, 2016).

This research explores the retail layout and standard operating procedure (SOP) in Agrobazaar Rakyat 1Malaysia. The objectives of this research are (1) To understand the customers' perceptions of retail layout in Agrobazaar Rakyat 1Malaysia Simpang Renggam and (2) To study the differences between Agrobazaar Rakyat 1Malaysia's retail layout and retail operation with standard operation procedure by FAMA. This research is using qualitative as a method, thus involve several respondents in the interview conducted with questions related to the research objectives.

This research conclude the potent gaps exist in retail layout and implementation of SOP in Agrobazaar Rakyat 1Malaysia. Retailers and future researcher can gain some information in this research as a guideline.


Item Type: Student Project
Email / ID Num.
Mohd Sanif, Hamizah
Email / ID Num.
Thesis advisor
Mohamad Malon, Mardziyana
Thesis advisor
Rahman, Khairunnisa
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Standardization. Simplification. Waste
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
T Technology > TH Building construction > Building inspection
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Agrobazaar Rakyat 1Malaysia, Standard operating procedure, UiTM Cawangan Johor Segamat
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/53171
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