Staff perception on customer choice of stay case of Shangri-La Rasa Ria Resort Tuaran / Emmylen Pius

Pius, Emmylen (2013) Staff perception on customer choice of stay case of Shangri-La Rasa Ria Resort Tuaran / Emmylen Pius. [Student Project] (Unpublished)


Tourism has become one of the importance industries in Sabah, Malaysia. With the existence of the Mount Kinabalu known worldwide as the highest mount in Asia, adding the land nature and environment has attracted many tourists to come in these days. Today, with the growing capacity of tourist's entry to Sabah, the resort and hotel of stay also expanding. Among all resort in Sabah, Shangrila Rasa Ria Resort has leading the ranks and of course with the highest ranks come with the best offers. Instead of other resort and hotel in Kota Kinabalu, the tourist chose Shangri-la Rasa Ria Resort as their main option. From this point, the issue has intrigued the researcher mind that even the resort offer the highest rates, people are keep coming and most of them are European, Japanese, Chinese and middle east country people. This research is conducted to find out the main point or purpose for tourist to come in Shangri-la Rasa Ria Resort and to find out how the company improve their performance for better future.


Item Type: Student Project
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Pius, Emmylen
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Marketing
Keywords: Perception; Customer choice; Tourism
Date: January 2013
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