The purpose of this study is to examine the perceived characteristics that influences of intention to use LED lighting in residential market. There are three independent variables that be used in this study which are relative advantage, compatibility, and image. While, for the dependent variable is intention to use LED lighting. This study using questionnaire as a research instrument, as much as 73 sets of questionnaires that have been distributed to the respondents. Then, all data collection has been interpreted by using SPSS version 20. The results shows one of three independent variables which is image has a positive relationship with intention to use LED lighting. While, other than that which are relative advantage and compatibility have no relationship with intention to use LED lighting.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Muhamad, Nor Atiqah 2013285654 |
| Contributors: | Contribution Name Email / ID Num. Advisor Abd Rahman, Nurul Hayani UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| Divisions: | Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Operations Management |
| Keywords: | Perceived Characteristics, LED Lighting, Relative Advantage, Compatibility, Image, Intention To Use |
| Date: | July 2016 |
| URI: | https://ir.uitm.edu.my/id/eprint/62779 |
- Edit Item
![[thumbnail of 62779.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
62779.pdf
Digital Copy
Physical Location
- Bilik Koleksi Akses Terhad PTAR | Kampus Permatang Pauh, Pulau Pinang
Item Status
