The perceived characteristics that influence on intention to use LED lighting in residential market / Nor Atiqah Muhamad

Muhamad, Nor Atiqah (2016) The perceived characteristics that influence on intention to use LED lighting in residential market / Nor Atiqah Muhamad. [Student Project] (Unpublished)

Abstract

The purpose of this study is to examine the perceived characteristics that influences of intention to use LED lighting in residential market. There are three independent variables that be used in this study which are relative advantage, compatibility, and image. While, for the dependent variable is intention to use LED lighting. This study using questionnaire as a research instrument, as much as 73 sets of questionnaires that have been distributed to the respondents. Then, all data collection has been interpreted by using SPSS version 20. The results shows one of three independent variables which is image has a positive relationship with intention to use LED lighting. While, other than that which are relative advantage and compatibility have no relationship with intention to use LED lighting.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Muhamad, Nor Atiqah 2013285654
Contributors:	Contribution Name Email / ID Num. Advisor Abd Rahman, Nurul Hayani UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Operations Management
Keywords:	Perceived Characteristics, LED Lighting, Relative Advantage, Compatibility, Image, Intention To Use
Date:	July 2016
URI:	https://ir.uitm.edu.my/id/eprint/62779