Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef

Problem stated that there's a lot of fuel station around Kota Kinabalu and we don't know which petrol station (Brand) the customer would consume. Several factors that can influence these consumers to purchase fuel are because of the location, brand equity, and the marketing approach. This research is focusing on determining the factors that affect consumer's preferences for petrol/gas between PETRONAS or SHELL in Kota Kinabalu. Based from the literature review, three independent variables had been identified and analyzed which brings to a conclusion of the 'Consumer's Preferences, either PETRONAS or SHELL highly affecting the respondents' decision to purchase. There are also several recommendations provided for the PETRONAS team and others.