A study on the level of public satisfaction with the services counter on land application at the Beaufort Assistant Collector Land Revenue / Luzalia Onick @ Pamela

This study is aim to investigate the level of customers' satisfaction toward the service quality of the counter at the Beaufort ACLR Department with the intention to understand and assist the Beaufort ACLR to improve their services. Measuring the quality of services provided at the counter is the main objective of this study. Customer satisfaction can result from a number of non-quality, issues such as needs, equity and perceptions of fairness. Thus, it is believed that customer satisfaction to have more conceptual antecedents. Customer satisfaction does require experience with the service or provider (Choi et. at., 2004). Public expects the Beaufort ACLR staff to fulfill their needs in the best of time. Therefore, the quality of the services given by the public service, in all aspects need to recognize the customer's expectation. Public sectors are expected to promote a favourable image as the engine of the economic and social growth of the nation. The lack of knowledge about interrelatedness of one department with another department, method of operation, styles of negotiation and the execution of delivery found to be frequent causes of dissatisfaction. Through the gradual development of public administration will contribute to the modernization of the public service and thus educating the public.