A study on the customer acceptance towards TM net music portal / Lokman Othman

TM Net is one of the subsidiaries of Telekom Malaysia Bhd. In competing in the new era TM Net has come out with the TM Net Music portal as one of their new product. The purpose of the TM Net Music Portal is to combat piracy and to help the local artist in promoting their songs. The aim of my study is to know whether the customer can accept or not the Music portal. And this study depends on the three factors which are the promotional strategies towards TM net, websites designs, features and interface and the content of the music portal. The respondents were resided and work in the Klang Valley area such as Shah Alam, Puchong, Putrajaya, Cyberjaya, Bangi and Kajang. This study uses frequency in order to get the finding and the result is expressed in tables and figures. This study also enables me to understand the customer trend and preference towards Music scene.