Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan

Md Azlan, Siti Naemah (2016) Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan. Masters thesis, Universiti Teknologi MARA.

Abstract

Trust is the main factor that affects consumers to buy through e-commerce. The challenge for a consumer to buy a product in e-commerce is to make a decision to buy or not to buy the product. Lack of product information is one of the challenges for a consumer as they unable personally to inspect the products that they want to buy. In addition, poor quality of product images is also another factor cause difficulty of visualizing the condition of the product. These challenges may influence consumer trust in e-commerce. This study is aimed to determine the significant factors that contribute to consumer trust based on product information in e-commerce. Three objectives have been formed. The first objective is to identify the measurement of trust in e-commerce. Secondly, is to identify factors based on prior studies that affect consumer trust in e-commerce. Lastly the third objective is to examine consumer trust based on the product information in e-commerce. The survey is conducted using quantitative methods with 226 students and working people with Information Technology background. The results from analysis have found that there are relationships between: information presentation and consumer trust; consumer satisfaction and consumer trust; consumer satisfaction and the consumer willingness to buy; and the relationship between consumer trust and consumer willingness to buy. These findings indicate that product information is very important in gaining consumer trust in e-commerce.

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Md Azlan, Siti Naemah
2014495966
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Wan Adnan, Wan Adilah (Assoc. Prof. Dr.)
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences
Programme: Master of Science in Information Technology
Keywords: Consumer, E-commerce, Willingness to buy
Date: January 2016
URI: https://ir.uitm.edu.my/id/eprint/62911
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