Customer awareness towards Pasar Tani based on Fama Batu Kurau official facebook / Siti Najwa Yahya

Yahya, Siti Najwa (2018) Customer awareness towards Pasar Tani based on Fama Batu Kurau official facebook / Siti Najwa Yahya. [Student Project] (Unpublished)


Purpose of this study is to determine customer awareness towards Pasar Tani Based on Fama Batu Kurau Official Facebook. Today consumer choice is very important for the marketers. Study suggested that brand exposure are very important to customer awareness towards Pasar Tani based on FAMA Batu Kurau Official Facebook. There are few elements that can affect the customer awareness in terms of buying product, which are brand exposure, electronic word-of-mouth, and customer engagement. These' elements are important to increase customer awareness. Reason for doing this research are too knows view of our respondents at Batu Kurau area and what can affect their awareness about FAMA' s product and brand. This survey was conducted to collect primary data which is researcher do a survey by questionnaire for people in Batu Kurau. 130 respondents are involved to answer the questionnaire. This study was using quantitative method in order to obtain the findings. The researcher use quota sampling in order to collect data. The results were analyzed using computer software Statistical Packages for Social Science (SPSS) version 20.0 to get the frequency, mean, and correlation coefficient. Overall, the result shows that all of the variables has positive relationship with the dependent variables , and all variables are significant for this study. Thus, this study is expected to help FAMA Batu Kurau to improve their Official Facebook as their platform to promotes about their their brand which is Pasar Tani.


Item Type: Student Project
Email / ID Num.
Yahya, Siti Najwa
Email / ID Num.
Thesis advisor
Mohamad Malom, Mardziyana
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration
Keywords: Customer Awareness, Brand Exposure, Electronic Word of Mouth, Customer Engagement, UiTM Cawangan Johor
Date: 2018
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