Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran

Syahbanu Amran, Fateen Syahida (1998) Newspaper advertisement unable to influence the mind of the consumers effectively / Fateen Syahida Syahbanu Amran. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

Newspaper is the most popular medium for an advertisement purpose since it is the cheapest and has broad acceptance by the people. Through newspaper it is easy to approach and get the attention of the people to the ads.
But in other view, newspaper is unable to influence the customer’s mind effectively through the ads brought by the newspaper because people have less awareness on the advertisement display or perform by newspaper, they read the newspaper only for the news but not purposely for the ads.
Therefore this project paper is carry out to discover the truth and the fact behind the newspaper as an advertisement medium by using some methodology which may help the researcher in gathering the required information. And beside that it is also use to make prove either it is right or wrong, newspaper ads is unable to influence the consumers’ mind effectively.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Syahbanu Amran, Fateen Syahida 96680779
Contributors:	Contribution Name Email / ID Num. Thesis advisor Mohd Noor, Zamri UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography H Social Sciences > HB Economic Theory. Demography > Consumption. Demand (Economic theory) > Consumption (Economics) H Social Sciences > HB Economic Theory. Demography > Consumption. Demand (Economic theory) H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor Of Business Administration (Hons) Marketing
Keywords:	Newspaper ; Advertisement ; Consumers Effectively ; Advertisement Medium
Date:	October 1998
URI:	https://ir.uitm.edu.my/id/eprint/59121