Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad

Ag. Damit, Dayang Haryani Diana and Harun, Amran and Ahmad, Halim (2017) Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad. Borneo Akademika, 2 (1). pp. 52-60. ISSN 2462-1641

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Abstract

This pilot study aimed to assess factors such as consumer’s lifestyle, consumer perception of product quality and past purchase experiences that can influence non-Muslims consumer attitudes toward Halal food products. Using random sampling method, a total of 134 respondents consisted non-Muslim consumers from around Kota Kinabalu were selected for this study. The survey questionnaire include 17 items and distributed to the respondents. Statistical Package for Social Science (SPSS) version 20.0 was used to analyze the data. Additionaly, SmartPLS 3.0 was also utilized in this pilot study in order to perform construct validity analysis and hypothesis testing. At the end of this article, the researchers suggest several conclusions and recommendation for future research.

Metadata

Item Type: Article
Creators:
Creators
Email
Ag. Damit, Dayang Haryani Diana
dayan457@uitm.edu.my
Harun, Amran
amranh@uthm.edu.my
Ahmad, Halim
halim667@uitm.edu.my
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Borneo Akademika
UiTM Journal Collections: Others > Borneo Akademika
ISSN: 2462-1641
Volume: 2
Number: 1
Page Range: pp. 52-60
Official URL: http://borneoakademika.sabah.uitm.edu.my/
Item ID: 34427
Uncontrolled Keywords: Attitude, Lifestyle, Past purchase experience, Perceived product quality, Non-Muslim consumers, Halal food product
URI: https://ir.uitm.edu.my/id/eprint/34427

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34427

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