The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah

Bagah, Casey Brent (2014) The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah. [Student Project] (Unpublished)

Abstract

The tourism sector is constantly growing from time-to-time. Satisfaction is essentially the
most important factor in the tourism industry. For guided tours, customers can be influenced
by various factors which enhance their satisfaction of the tour. This study attempts to
examine the satisfaction of customers towards the tour service provided in Rumah Terbalik.
Tamparuli, which is one of the popular attractions in Sabah, Malaysia. However, the factors
influencing customer satisfaction have yet to be indentified. Several factors were selected and
examined to find whether it is related to customer sat isfaction. These factors include tour
motivation, tour expectation and tour guide. The analysis showed that customers did come
back again to visit Rumah Terbalik. Therefore, this research aims to identify the factors
influencing customer satisfaction towards the tour service provided in Rumah Terbalik,
Tamparuli. The relationship of the influencing factors and customer satisfaction were also
studied.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Bagah, Casey Brent
2011757203
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
H Social Sciences > HF Commerce > Business ethics
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Tour motivation; Tour expectation; Tour guide; Tourism; Customer
Date: December 2014
URI: https://ir.uitm.edu.my/id/eprint/43263
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