Abstract
The tourism sector is constantly growing from time-to-time. Satisfaction is essentially the
most important factor in the tourism industry. For guided tours, customers can be influenced
by various factors which enhance their satisfaction of the tour. This study attempts to
examine the satisfaction of customers towards the tour service provided in Rumah Terbalik.
Tamparuli, which is one of the popular attractions in Sabah, Malaysia. However, the factors
influencing customer satisfaction have yet to be indentified. Several factors were selected and
examined to find whether it is related to customer sat isfaction. These factors include tour
motivation, tour expectation and tour guide. The analysis showed that customers did come
back again to visit Rumah Terbalik. Therefore, this research aims to identify the factors
influencing customer satisfaction towards the tour service provided in Rumah Terbalik,
Tamparuli. The relationship of the influencing factors and customer satisfaction were also
studied.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Bagah, Casey Brent 2011757203 |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism H Social Sciences > HF Commerce > Business ethics H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing |
| Keywords: | Tour motivation; Tour expectation; Tour guide; Tourism; Customer |
| Date: | December 2014 |
| URI: | https://ir.uitm.edu.my/id/eprint/43263 |
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