Identifying customers trust towards E-banking transaction: a study in CIMB bank Kuala Lumpur / Ahmad Zahrisy Sufian Mohamad

Mohamad, Ahmad Zahrisy Sufian (2012) Identifying customers trust towards E-banking transaction: a study in CIMB bank Kuala Lumpur / Ahmad Zahrisy Sufian Mohamad. [Student Project] (Unpublished)

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Abstract

Internet banking is a vital and popular alternative in doing daily transaction. The growth of technology influences the people in using internet banking. Nowadays internet banking are becoming an increasingly important in daily life. Malaysia that have the fifth largest banking sector in Asian which is CIMB Group are the one of the banker who provide good internet banking namely CIMB Clicks. However only a few from million people in Malaysia are using internet banking. It is because the problem of trust that occur in using internet banking. The purpose of this research is to determine and understanding why trust problem occur in internet banking not only in Malaysia but also in the world. The researcher aim in assisting banking sector to improve the level of trust in using internet banking.

The researcher used primary and secondary data in order to gather data. The findings are being interpreted using correlation coefficient in order to test uses descriptive statistics in order to find out the most factors that contribute towards trust in using internet banking. Base on the finding, attribute of E- Banking website, traditional transaction and complexities have positive relationship with the trust. Besides, it also shows that privacy is the most factors that contribute towards trust in using internet banking.

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Item Type: Student Project
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Mohamad, Ahmad Zahrisy Sufian
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Electronic commerce
H Social Sciences > HG Finance > Banking > Electronic funds transfers
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 24618
Uncontrolled Keywords: Customers trust; Level of trust; E-banking; Internet banking
URI: https://ir.uitm.edu.my/id/eprint/24618

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