McKay, Sandra and Tate, Uday and Blalock, Mary
(2002)
A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock.
Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1).
pp. 183-202.
ISSN 0128-7494
Official URL: https://jibe.uitm.edu.my/
Abstract
Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational levels than those without home access.
However, the Internet population is becoming more mainstream. Last year, women, seniors, and people with moderate incomes and educational levels increasingly came
online. Online shopping exploded in 1999, posting end-of-year total sales of $20.2 billion. Implications of these emerging trends for retailers and e-tailers are examined
in the paper.
Metadata
Item Type: | Article |
---|---|
Creators: | Creators Email / ID Num. McKay, Sandra UNSPECIFIED Tate, Uday UNSPECIFIED Blalock, Mary UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Retail trade > Computer networks. Electronic information resources. Including the Internet H Social Sciences > HF Commerce > Electronic commerce T Technology > TX Home economics > Shopping. Teleshopping. Consumer education > United States |
Divisions: | Universiti Teknologi MARA, Shah Alam > Malaysian Entrepreneurship Development Centre (MEDEC) |
Journal or Publication Title: | Journal of International Business, Economics and Entrepreneurship (JIBE) |
UiTM Journal Collections: | UiTM Journal > Journal of International Business, Economics and Entrepreneurship (JIBE) |
ISSN: | 0128-7494 |
Volume: | 9 |
Number: | 1 |
Page Range: | pp. 183-202 |
Keywords: | Online shopping, Retailers and e-tailers, Implications, home Internet, United States |
Date: | 2002 |
URI: | https://ir.uitm.edu.my/id/eprint/11435 |