The choice of smartphones among young generation / Azira Rahim ... [et al.]

Rahim, Azira and Law, Kuan Kheng and Nazihah, Nurdiyana (2020) The choice of smartphones among young generation / Azira Rahim ... [et al.]. In: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 62-65. ISBN 2716-599X

Abstract

This paper reviews the choice of smartphones among young generation in Malaysia. This is because smartphones have become important items to have especially among young generation. This study suggests various factors that can influence purchasing intention of smartphones such as brand name, features and so on. Among the popular brands of smartphones in the market are Apple, Samsung, Huawei, Vivo, Xiaomi and Oppo. There are also other factors that can influence people to buy smartphones. Therefore, this paper aims to review the antecedents of smartphones’ purchasing intention so that it can provides more purchasing intention among young generation

Item Details

Item Type:	Book Section
Creators:	Creators Email / ID Num. Rahim, Azira azira925@uitm.edu.my Law, Kuan Kheng kklaw046@uitm.edu.my Nazihah, Nurdiyana nurdiyana20@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Kedah > Sg Petani Campus
Volume:	1
Page Range:	pp. 62-65
Keywords:	Purchasing Intention, Smartphone, Brand
Date:	2020
URI:	https://ir.uitm.edu.my/id/eprint/47971

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