Rahim, Azira and Law, Kuan Kheng and Nazihah, Nurdiyana
(2020)
The choice of smartphones among young generation / Azira Rahim ... [et al.].
In:
FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah vol. 1.
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, UiTM Cawangan Kedah, pp. 62-65.
ISBN 2716-599X
Abstract
This paper reviews the choice of smartphones among young generation in Malaysia. This is because smartphones have become important items to have especially among young generation. This study suggests various factors that can influence purchasing intention of smartphones such as brand name, features and so on. Among the popular brands of smartphones in the market are Apple, Samsung, Huawei, Vivo, Xiaomi and Oppo. There are also other factors that can influence people to buy smartphones. Therefore, this paper aims to review the antecedents of smartphones’ purchasing intention so that it can provides more purchasing intention among young generation
Metadata
| Item Type: | Book Section |
|---|---|
| Creators: | Creators Email / ID Num. Rahim, Azira azira925@uitm.edu.my Law, Kuan Kheng kklaw046@uitm.edu.my Nazihah, Nurdiyana nurdiyana20@uitm.edu.my |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus |
| Volume: | 1 |
| Page Range: | pp. 62-65 |
| Keywords: | Purchasing Intention, Smartphone, Brand |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/47971 |
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