An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam

Adam, Afzainizah (1999) An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. [Student Project] (Submitted)

Abstract

This paper work contains of six chapters. It includes an introduction, literature review, theoretical framework, research design & methodology, data interpretation analysis and conclusions & recommendations. The target population of the study was conducted in Major Business Sales Kuala Lumpur area. The purpose of this study is to analyze factor that can motivate customers to remain with Telekom Malaysia Berhad as their telecommunication service provider.
Objective of this research is to evaluate and determine the factor that can motivate customers to remain with the service provider.
This research design and methodology include secondary data and primary data.
While to determine the finding researcher decided to use frequency analysis, cross-tabulation analysis and many others.

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