An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam

Adam, Afzainizah (1999) An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. [Student Project] (Submitted)

Abstract

This paper work contains of six chapters. It includes an introduction, literature review, theoretical framework, research design & methodology, data interpretation analysis and conclusions & recommendations. The target population of the study was conducted in Major Business Sales Kuala Lumpur area. The purpose of this study is to analyze factor that can motivate customers to remain with Telekom Malaysia Berhad as their telecommunication service provider.
Objective of this research is to evaluate and determine the factor that can motivate customers to remain with the service provider.
This research design and methodology include secondary data and primary data.
While to determine the finding researcher decided to use frequency analysis, cross-tabulation analysis and many others.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Adam, Afzainizah 97283529
Contributors:	Contribution Name Email / ID Num. Thesis advisor Mansor, Norudin UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor Of Business Administration (Hons) Marketing
Keywords:	Telekom Malaysia Berhad ; Kuala Lumpur ; Telecommunication Service Provider
Date:	October 1999
URI:	https://ir.uitm.edu.my/id/eprint/59161