Customer purchase intention towards sports fitness supplement products / Azri Aidi Adus

Adus, Azri Aidi (2016) Customer purchase intention towards sports fitness supplement products / Azri Aidi Adus. [Student Project] (Unpublished)


This research is to attempted the dietary supplement industry that worth a
million dollars. Bodybuilding supplement products have become more popular
these days. We can see there are new products in the market every month and
new brands that enter to these industries.It is to recognize the relationship
between customer purchase intention and the factors that influencing them.
This research is being conducted in Sepanggar area Kota Kinabalu, Sabah.
Data was collected through questionnaire that being distributed to the gym
around Sepanggar. The structured questionnaire was part A details of the
respondents and followed by the part B it is the Dependent Variable which is
purchase intention. Part C,D, and E are the Independent Variable that support
the DV. Part B, C, D and E are in the likert scale question.


Item Type: Student Project
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Adus, Azri Aidi
Subjects: H Social Sciences > HD Industries. Land use. Labor > Sporting goods industry. Recreational equipment
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Customer purchase; Sports fitness; Supplement products
Date: December 2016
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