A study on customer's satisfaction of services towards Pelaburan Mara Berhad (PMB) / Mukhidah Faesol

Faesol, Mukhidah (2014) A study on customer's satisfaction of services towards Pelaburan Mara Berhad (PMB) / Mukhidah Faesol. [Student Project] (Unpublished)


This study, researcher is aim to study Customers Satisfactions of
Services Towards Pelaburan Mara Berhad (PMB) in Kota Kinabalu,
Sabah. Investigate the attribute of service quality that will contribute to
reach the customers satisfaction. It involves the independent variable that
consists of Quality service (unit trust), Customer Services and Location.
A total of 120 respondents of existing customers Pelaburan Mara Berhad
(PMB) have been selected. The researcher distributed questionnaire to
the attendee which they filled out and also gave their views. opinions and
recommendations on how to improve the service quality of Pelaburan
Mara Berhad (PMB).
The researcher finding suggest that among the three independent
variable, there are location is one of the factors that affected the
customer's satisfaction. This factor should be improved in order to have a
better quality services in Pelaburan Mara Berhad (PMB).


Item Type: Student Project
Email / ID Num.
Faesol, Mukhidah
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Customers Satisfaction; Quality service; Customer service
Date: December 2014
URI: https://ir.uitm.edu.my/id/eprint/50124
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