The Malaysian youth acceptance level on plastic bag campaign through the social media advertising / Noorita Mohammad ... [et al.]

Mohammad, Noorita and Abdul Ghani, Nur Ainiey Aida and Che Abdul Ghani, Che Ros Alia and Mazlan, Miza Afifah and Mohammad Bakri, Muhammad Adib and Izzul Areef, Mohammad Khairi (2021) The Malaysian youth acceptance level on plastic bag campaign through the social media advertising / Noorita Mohammad ... [et al.]. Voice of Academia (VOA), 17 (2). pp. 225-238. ISSN 2682-7840

Official URL: https://voa.uitm.edu.my/

Abstract

This research examined the influence of soci al media advertising conducted on young people. The incidence June 2021 Keywords: Social media, No plastic bag campaign , environment, youth Corresponding Author: Noori545@uitm.edu.my of landfill spillover with pl astic bags has increased drastically especially during the pandemic Covid 19 due to the huge usage rate of plastic consumption among consumers. This situation could be prevented if the young consumer has a high awareness of the effect of plastic on the environment. Therefore, this study aims to explore the relationship between environmental awareness and social responsibility of youth response and their acceptance of the ‘No Plastic Bag Day’ campaign through social media. The online survey was designed and distributed targeting youth in Malaysia. The result of the analysis showed that environment awareness indicated a significant relationship to influence the youth on their acceptance to wards ‘No Plastic Bag Day’ campaign, while social responsibility is not significant. Finally, all independent variables contributed 54.4 % to the dependent variable, while the rest were explained by other variables not examined in this r esearch. In this re lation, marketers, the industry, and policymakers decision can use these findings to cater to this group segment in the future.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohammad, Noorita
Noori545@uitm.edu.my
Abdul Ghani, Nur Ainiey Aida
UNSPECIFIED
Che Abdul Ghani, Che Ros Alia
UNSPECIFIED
Mazlan, Miza Afifah
UNSPECIFIED
Mohammad Bakri, Muhammad Adib
UNSPECIFIED
Izzul Areef, Mohammad Khairi
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Environmental aspects. Green marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
T Technology > TD Environmental technology. Sanitary engineering > Environmental protection
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Journal or Publication Title: Voice of Academia (VOA)
UiTM Journal Collections: UiTM Journal > Voice of Academia (VOA)
ISSN: 2682-7840
Volume: 17
Number: 2
Page Range: pp. 225-238
Keywords: Social media, No plastic bag campaign, environment, youth
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/50665
Edit Item
Edit Item

Download

[thumbnail of 50665.pdf] Text
50665.pdf

Download (4MB)

ID Number

50665

Indexing

Statistic

Statistic details