The relationship between online banking practices and consumer trust at Faculty of Medicine Universiti Teknologi MARA, Sg. Buloh Campus / Zeffy Azreen Azlan

Azlan, Zeffy Azreen (2017) The relationship between online banking practices and consumer trust at Faculty of Medicine Universiti Teknologi MARA, Sg. Buloh Campus / Zeffy Azreen Azlan. Degree thesis, Universiti Teknologi MARA (UiTM).

Abstract

The main objective of this research is to study the relationship between privacy, security, usability, bank reputation and consumer tmst at Administration Department, Faculty of Medicine, Universiti Teknologi MARA (UiTM). The research design used in this study is correlational and descriptive research while the instrument used is from questionnaire that has been distributed to the employees at the organization for the total of 80 respondents. The sampling technique used was simple random sampling technique. Based on the findings, the organization has a very strong relationship between privacy, security, usability, bank reputation and consumer tmst. The analysis shows that the r value is (r=0.850) and the p value is < 0.01 level. Based on the analysis, it was find that the highest score of banking practices was security (M=4.0906) and followed by the lowest ranking which was bank reputation (M=3.9500). It can be concluded that the four factors privacy, security, usability, bank reputation are an important factors that associated with consumer tmst.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Azlan, Zeffy Azreen
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Azmi, Farah Syazreena
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Bachelor in Office Systems Management (Hons.)
Keywords: Privacy, security, usability
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/68855
Edit Item
Edit Item

Download

[thumbnail of 68855.pdf] Text
68855.pdf

Download (35kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number

68855

Indexing

Statistic

Statistic details