Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad

Ahmad, Hazwani (2008) Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. [Student Project] (Unpublished)

Abstract

Celcom (Malaysia) Berhad is the oldest telecommunications company in Malaysia. Celcom is one of a member of TM group of companies. Being on of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900 service using first generation NMT-900 technology. It uses identifier of '013', '0148' and '019'.

When the cellular phone market was opened up in 1995, Celcom upgraded to GSM900 service and quickly grew to become the largest mobile phone company in Malaysia until it was overtaken by Maxis. During the Asian financial crisis in 1997, Celcom's owner, Tan Sri Tajudin Ramli suffered a debt crunch and his shareholding in Celcom seized by Danaharta, that national asset restructuring company. Failure to resolve his debts resulted in the controlling stake in Celcom being sold to Telekom Malaysia, the government-owned incumbent fixed line operator in 2003. Telekom Malaysia proceeded to merge Celcom with its own mobileoperator subsidiary TMTouch through a reverse takeover of TMTouch.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Ahmad, Hazwani
UNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Telecommunication industry. Telegraph
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Customer loyalty; Celcom; Post paid user; Telecommunications company
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/21444
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