Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli

Meor Sepli, Nurdalila (2017) Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli. Degree thesis, Universiti Teknologi MARA, Melaka.

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Abstract

Packaging design is a vital role to attract consumer, and to persuade them to choose
the product and acting as a brand communication. Also, packaging plays a big role in
product display as packaging serves an instruments that influences consumer's in their
purchasing behaviour. Packaging itself can be stimulates by itself as a self promotion
tool for a product. It can be determined by an attractive packaging quality, colour, and
others elements of packaging to attract attentions. This is intended to promoting Tapai
Pulut Sarimah to international commercialization through new packaging design and
advertising, as packaging is one of the promotion tools in advertising. In this paperwork, quantitative method has been used in this research which is 50 respondents in Malacca were interviewed via structured questionaire to gather information regarding their perception to promoting Tapai Pulut Sarimah in international commercialization. The findings of this research is to invented packaging design for international commercialization and identify others elements of packaging design.

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Item Type: Thesis (Degree)
Creators:
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Meor Sepli, Nurdalila
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art > Special topics, A-Z > Packaging
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Item ID: 21879
Uncontrolled Keywords: Packaging design; Marketing tool promoting; Brand communication; Purchasing behaviour
URI: https://ir.uitm.edu.my/id/eprint/21879

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