Customer preferences on master bedroom furniture / Nur Nazariah Md Tahir

Md Tahir, Nur Nazariah (2014) Customer preferences on master bedroom furniture / Nur Nazariah Md Tahir. [Student Project] (Unpublished)


Bedroom furniture basically consists of three kind of furniture that is bed, wardrobe
and dresser. Over the past decades, many factors have caused these changes,
including globalization of materials and technology. As in the domino effect,
customer preferences on the furniture also have changed within these times.
Therefore, the objective of this study is to determine customer preferences on master
bedroom furniture. Lack of research and data on this study has become the cause to
do this research. Questionnaires have been distributed to the selected area and the
results have also been determined. The results of this study have been analyzed into
three categories; income level, age and gender. From the results, there were not
many differences between the factors. Collected data throughout the research can be
used by related parties to enhance the industry.


Item Type: Student Project
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Md Tahir, Nur Nazariah
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus > Faculty of Applied Sciences
Programme: Bachelor of Science (Hons.) Furniture Technology
Keywords: Bedroom furniture, Customer preferences
Date: 2014
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