Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan

Abdul Halim, Hartini and Hassan, Zuraini (2005) Digital Builders Sdn Bhd (DBSB). customer service as a competitive advantage. a study on customer’s perception towards DBSB Shell Gas Services / Hartini Abdul Halim and Zuraini Hassan. Masters thesis, Universiti Teknologi MARA, Terengganu.

Abstract

In today’s competitive marketplace, service provider like Digital Builders Sdn Bhd (DBSB) Shell Gas must provide products and services that improve their customer’ competitive performance and business results. They must exceed customer perception and expectation. To survive and grow, DBSB Shell Gas needs satisfied and loyal customers.
This research is attempted to studying the customer’s perception towards DBSB Shell Gas services, to study and analyze current marketing strategy and customer service practice and to formulate new strategies and a plan of action to improve good perception towards DBSB Shell Gas.
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Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Abdul Halim, Hartini
2002384798
Hassan, Zuraini
2002384814
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mansor, Norudin
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus
Programme: Executive Master Of Business Administration
Keywords: Digital Builders Sdn Bhd (DBSB), Shell Gas, Customer’s Perception
Date: 2005
URI: https://ir.uitm.edu.my/id/eprint/90150
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