Factors influencing Malaysians’ halal knowledge in purchasing halal pharmaceutical products / Wan Nur Khaleda W. Hassan

W. Hassan, Wan Nur Khaleda (2020) Factors influencing Malaysians’ halal knowledge in purchasing halal pharmaceutical products / Wan Nur Khaleda W. Hassan. [Student Project] (Unpublished)

Abstract

Halal pharmaceutical product is growing and flourishing in Malaysia. The demands are mostly from Muslims. In Islam, Muslims are required to only consume halal goods in order to get Allah’s blessings. Nevertheless, there are only a few pharmaceutical products available in the market with certified halal logo. Hence, for Muslim consumers in Malaysia, their personal effort includes the action of reading the ingredients on the packaging. However, for some consumers, the information on the products ingredients seem to be far beyond the consumer’s basic knowledge. This study was therefore conducted to examine the factors influencing Malaysians‟ halal knowledge in purchasing halal pharmaceutical products. Questionnaires were distributed and returned by 253 respondents. This study found that access to product information influence Malaysians‟ halal knowledge in purchasing halal pharmaceutical products.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
W. Hassan, Wan Nur Khaleda
UNSPECIFIED
Contributors:
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Email / ID Num.
Thesis advisor
Marmaya, Najihah Hanisah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
R Medicine > RA Public aspects of medicine > Public health. Hygiene. Preventive Medicine > Food and food supply in relation to public health
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Keywords: Halal pharmaceutical product; Purchasing; Muslim
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/28584
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