The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar

The previous research stated the factors that influence the customers purchasing or buying decision. Over the past decade, the advent of increased global trade has brought along with it fierce competition to Automobile industry in Malaysia and has gone through many evolutions for these past decade and the purchasing decisions are basically influencing the customers’ preferences in term ofthe factors given such as Quality, Design, Price and Brand. The constant change's in customer demands that was leading the manufactures to produce new and improved designs and specification of the car. A test was conducted to identify the factors that influence customers’ preference on purchasing behavior between foreign car and local car, and the result form the test shows that Design was the highest rated factors that influence the customer’s preference on purchasing behavior between foreign and local car. The most of the respondents satisfied with their car.