A research on purchasing behavior of UiTM Sabah student on ball pen / Wilbur M Suinggi

Suinggi, Wilbur M (2008) A research on purchasing behavior of UiTM Sabah student on ball pen / Wilbur M Suinggi. [Student Project] (Submitted)

Abstract

Based on the analysis of the survey, it was found that the findings and results of the survey are concurrent with literature and there some problem encountered and some suggestions to solve. Overall of this research, from the finding and analysis, researcher made the conclusion that most of the UiTM Sabah male students prefer 'Ordinary pens' and Stabilo brand which is the most popular brand. The male students mostly purchase their bags twice a year with blue colors as the color favorite. They also like to spend RM1 to RM4.99 to buy a pen.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Suinggi, Wilbur M 2006131571
Contributors:	Contribution Name Email / ID Num. Advisor Jamil, Mat Yasin 106072
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Purchasing behavior; Students; Ball pen
Date:	2008
URI:	https://ir.uitm.edu.my/id/eprint/88291