The factors that influence online shopping intention among undergraduates in Malaysia case study of UiTM Puncak Alam, Selangor / Nur Alyaa Nasuha Abdul Ghani

Abdul Ghani, Nur Alyaa Nasuha (2015) The factors that influence online shopping intention among undergraduates in Malaysia case study of UiTM Puncak Alam, Selangor / Nur Alyaa Nasuha Abdul Ghani. [Student Project] (Unpublished)

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Abstract

The main purpose of this study is to investigate the factors that can be considered as important factor of online shopping intention among undergraduates in Malaysia. Besides that, the objective of this study is to identify the most influential determinants of online shopping intention among undergraduates in Malaysia. The independent variables of this study are consisting of perceived usefulness, perceived ease of use and perceived enjoyment. There are one hundred and fifty (132) respondents from UiTM Puncak Alam, Selangor. This study used non-experimental research method which is descriptive research to find the relationship between dependent variable and independent variable. Other than that, primary data and secondary data also used to find information for supporting sampling technique. Furthermore, the researcher used questionnaire as the method to collect all the data from sample respondents in accomplishing the research objectives. The finding showed that perceived usefulness and perceived enjoyment has influence on online shopping intention among undergraduates in Malaysia. Therefore, the main factor that influences online shopping intention among undergraduates is perceived usefulness. The two variables which is perceived usefulness and perceived ease of use show positive relationship towards the online shopping intention among undergraduates.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Abdul Ghani, Nur Alyaa Nasuha
2012163483
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Naini, Roszi Naszariah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Electronic commerce
H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Item ID: 32311
Uncontrolled Keywords: Online shopping; Shopping intention; Undergraduates
URI: https://ir.uitm.edu.my/id/eprint/32311

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